Goto Jewellery and diamonds

The passion for art, transformed into jewelry that carries the message of affection and love, is the force that gave birth to GOTO. We have created a place that gathers under one roof specially selected jewels from all over the world, recreating the different faces of each of us in the individual moments and periods of personal history. We chose them with the idea of ​​preserving and transmitting, talking, telling and recalling the most intimate moments of their owners, but first we identified ourselves with them. The tradition from those early days of individually selecting each piece of jewelry or accessory to be in GOTO stores has been preserved to this day.

The idea of a message immortalized in jewelry for every taste and every age became a reality with the first GOTO store in 2014. in Ring Mall, and our passion quickly spread to our customers. This inspired us even more and over the years we managed to turn the brand into a chain. We have been increasing the collections in our desire to satisfy every customer desire. We realized over time that to be good at our work, it is not enough to follow the trends, it is important to create our own. Thus was born our workshop, where we concentrated our creative energy and ideas into beautiful GOTO creations of uncompromising quality. We gathered in a team exceptional creators and craftsmen who turned the atelier into the only one with a closed production cycle of luxury jewelry with diamonds and precious stones. In addition to GOTO collections, we could now fulfill the patterns and wishes of our customers.

Unnoticeably, GOTO grew, opened a store in Spain, and over the years became an established brand, a symbol of diversity, quality and class, trusted by more than 20,000 loyal customers. A tremendous privilege and honor, carrying with it a serious responsibility. It obliges us to continue to improve in order to fulfill our mission and biggest dream – that the name of GOTO is associated with love, affection and warm memory, dressed in world-class quality and style.